Cracker Jack and the War

I found this advertisement in an American newspaper from 1918. Cracker Jack is a popular caramel-coated popcorn snack, later to be associated with the sport of baseball in the minds of Americans. In 1918, Cracker Jack urged Americans to join the US Navy (their mascot was a boy in a sailor suit). Also, by eating the product, consumers could save valuable sugar and wheat for the war effort. The USA had just entered the war in 1917, so the patriotic fever was still strong with the American public. Item from the Library of Congress, Albuquerque morning journal. (Albuquerque, N.M.), 09 June 1918. Chronicling America: Historic American Newspapers. Lib. of Congress. <http://chroniclingamerica.loc.gov/lccn/sn84031081/1918-06-09/ed-1/seq-6/>